Walking down a shopping mall at lunch time, I was surprised to suddenly bump into Liz Hawker and Jez Bragg (both British UTMB winners)... Or at least, their near life-size pictures hanging from a The North Face shop!

Obviously, they are both sponsored by the brand, but it's the first time I saw them so prominently put forward. A sign that TNF is trying hard to capture the fast growing [citation needed] trail running market. Interestingly, a logo of the UTMB was even displayed at the bottom of the pictures.

Ultra runners